How it works

“We analyze every conversation, and provide actionable feedback on how to do it better.”

Alex Fink, founder

In the field

On the customer’s side, things are pretty simple

One discrete microphone on each sales associate’s lapel.

One wireless transmitter on each sales associate’s belt.

One gateway device connected to your existing WiFi equipment.

In the cloud

Everything else happens here

All the audio conversations are uploaded to the cloud in real-time, over an encrypted channel. Once received, each audio conversation enters into our proprietary AI pipeline. This is where the magic happens. The basic stages are:

1.

Speech-to-text engine turns audio into transcripts

The leads are coming! Get 'em to me! I talked to Mitch and Murray an hour ago. They're coming in, you understand. They're a bit upset about this morning's… Did you tell 'em about my sale? How could I tell them about your sale? I don't even have a teleph - I'll tell them about your sale when they bring in the leads, all right? Shelley, all right? You closed a deal. Fine. You made a good sale, fine. It's better than a good sale. It's… Look, I have a lot on my mind right now. They're coming in, all right? They're very upset, I'm trying to make some sense… I'm telling you - the one thing you can tell them is that it's a remarkable sale.

2.

Diarization engine splits transcripts into roles

Speaker 1:

The leads are coming!

Speaker 2:

Get 'em to me!

Speaker 1:

I talked to Mitch and Murray an hour ago. They're coming in, you understand. They're a bit upset about this morning's...

Speaker 2:

Did you tell 'em about my sale?

Speaker 1:

How could I tell them about your sale? I don't even have a teleph - I'll tell them about your sale when they bring in the leads, all right? Shelley, all right? You closed a deal. Fine. You made a good sale, fine.

Speaker 2:

It's better than a good sale. It's...

Speaker 1:

Look, I have a lot on my mind right now. They're coming in, all right? They're very upset, I'm trying to make some sense...

Speaker 2:

I'm telling you - the one thing you can tell them is that it's a remarkable sale.

3.

Voice recognition engine correlates roles to known people

Williamson:

The leads are coming!

Shelley Levene:

Get 'em to me!

Williamson:

I talked to Mitch and Murray an hour ago. They're coming in, you understand. They're a bit upset about this morning's...

Shelley Levene:

Did you tell 'em about my sale?

Williamson:

How could I tell them about your sale? I don't even have a teleph - I'll tell them about your sale when they bring in the leads, all right? Shelley, all right? You closed a deal. Fine. You made a good sale, fine.

Shelley Levene:

It's better than a good sale. It's...

Williamson:

Look, I have a lot on my mind right now. They're coming in, all right? They're very upset, I'm trying to make some sense...

Shelley Levene:

I'm telling you - the one thing you can tell them is that it's a remarkable sale.

4.

An analytics engine analyzes the annotated transcripts and...

1.

Calculates various KPIs.

2.

Detects the sentiment and disposition of each speaker.

3.

Counts mentions of various target phrases or problematic phrases.

4.

Analyzes conversation flow and compares to pre-determined scripts.

5.

And much more.

In essence, this is what would happen if you had an experienced sales coach listen in on EVERY conversation. And if this sales coach never missed anything. And had perfect memory. And knew every trick in the book. And provided perfect feedback. In real-time. 

Except, it’s all done by AI and no actual sales coach is required.

How about a demonstration?

Pick a Location

Сhoose any number of stores where you’d like to try the system out. We recommend 1-3 stores to start.

Free Set-Up

We install it for free, you try it out, and if you don’t like it – we remove it for free.

30 days trial

Try it out, completely free of charge. We are 100% confident in our products, and want you to be 100% satisfied by them.

Start a free trial!
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